“Suddenly boutique gyms are everywhere – with boxing or barre, classes for new moms or boomers. Take a walk in our gym shoes to find the one that’s best for you.”
The actual magazine has a very lengthy in-depth feature on boutique gyms and lists the top 34 breaking them out into four categories:
- You’re Busy – On the Clock
- You’re Competitive – Bring it On
- Group Motivation- Group Effort
- Low Perspiration – Don’t Sweat It
- You’re Hardcore – Turn it Up
CycleQuest Studio is listed under “You’re Hardcore – Turn it Up”.
“The old model was, Signup for a membership, then figure it out. Now we’re seeing more people leading by interest area first.”
In the MPLS/St. Paul magazine they have a flowchart that answers questions to “Which boutique is right for you?”. This is a very clever way for those seeking to find a studio that fits their needs to quickly narrow down the options. The article gives details on all 34 studios quoting the owner on what sets them apart from other gyms (Vision), the style of exercise focused on at the studio (Workout), the atmosphere being created (Vibe), the opinion of the writer (Our Take), what equipment is needed (Gear) and how much you will pay to get started (Cost). This issue is a great read to learn what the Twin Cities has to offer for small specialized fitness studios.